In an uncommon transfer, Intel’s director of world communications, Bernard Fernandes, took to Twitter this morning to verify that the chip big is getting ready some chip branding change for later this yr. Citing that the corporate is at an “inflection level” forward of the launch of their Meteor Lake structure shopper CPUs later this yr, Intel is seemingly creating one thing new for branding their first mass-scale chiplet-based shopper CPU.
Sure, we’re making model adjustments as we’re at an inflection level in our shopper roadmap in preparation for the upcoming launch of our #MeteorLake processors. We are going to present extra particulars relating to these thrilling adjustments within the coming weeks! #Intel
— Bernard Fernandes (@Bernard_P) May 1, 2023
Sure, we’re making model adjustments as we’re at an inflection level in our shopper roadmap in preparation for the upcoming launch of our #MeteorLake processors. We are going to present extra particulars relating to these thrilling adjustments within the coming weeks! #Intel
Whereas the tweet in query doesn’t particularly tackle what it’s in response to, from context and timing it’s virtually definitely a response to recent rumors that Intel is getting ready to vary their branding technique for his or her Core household of shopper chips. And whereas it’s AnandTech coverage to not republish or in any other case touch upon rumors, an official remark from a high-ranking Intel PR consultant signifies that that is not a mere rumor, and that adjustments are certainly within the works.
The present Core paradigm has been in place since late 2008 with the launch of the generational Core household and the now acquainted i3/i5/i7 tiers. Whereas Intel has since added the i9 tier and performed with suffixes a number of instances within the final 15 years, Core branding has remained comparatively constant as an entire for what’s turn out to be 13 generations of components.
But when the rumors are true, then the Core household will quickly lose its i-series moniker. Based mostly on benchmark knowledge uploaded to the Ashes of the Singularity benchmark outcomes database – a infamous supply of leaks from {hardware} testers who neglect to show off outcomes reporting – an Intel Core Ultra 5 1003H has been noticed within the database. Which in flip means that Intel is meaning to section out the Core i-series branding for brand spanking new Core Extremely branding.
To make certain, Intel’s tweet doesn’t affirm the Extremely branding; and Ashes alone is just not an authoritative supply. However provided that Intel has opted to verify that they’re making some model adjustments to align with the Meteor Lake launch, if it is not Extremely, then another form of branding change is clearly within the works.
